PELOTON

onepeloton.com - a unifying fitness experience that focuses on convenience, variety, music, and ultimately, motivation.

New Series: LOL - Cody

Fallon. Colbert. Kimmel. Rigsby.

It’s a big mood with a side of ‘tude. This is how Peloton does late-night. In the early evening, on the Bike, with the incomparable Cody Rigsby. Fit with a mug of hot tea, Cody will get hearts racing—expect visits from icon-status guests, games, hot takes, and ice-cold takedowns.

So pop, lock, and drop your guard—let’s turn that dial up to Page Six. This is Cody Rigsby in all his glory—your sexy ass host, MC, sweat sherpa, and pop culture extraordinaire.

Buckle up, sis. Saddle in, boo. The hottest Peloton series is finally here.

Co-Copywriter - Campaign

Put the kids to bed. It’s wig night, honeys.

bye ✌️ boo.

Peloton Studio Opening: New York & London

It’s go time, Peloton fam. Live in-studio classes are back and better than ever. We’ve missed your energy, and we’re ready for more of that IRL magic live from New York + London. Classes begin August 19. Booking starts now.

Co-Copywriter - Campaign

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Instructor Launch: Logan Aldridge

Meet Logan Aldridge—a daredevil who views obstacles from all angles, helping you see challenges as a chance to get curious. He will push your potential and guide you to grow not only physically, but mentally. Feel embraced by his inclusive nature as he shows everybody that hard things really can be fun.

Logan is an adaptive training expert, who teaches both strength classes and uniquely programmed standing and seated classes for athletes with varying physical abilities. When you train with Logan, he'll coach you through accessible and challenging workouts that will translate foundational movements on the mat into an adventurous and fulfilled life off.

Copywriter - Campaign / Instructor Launch

The launch of Peloton’s first adaptive instructor is tied visually and tonally to the launch of its first-ever Adaptive Training Collection, yet still stands as its own identity.

Democratizing Motivation

When it comes to working out, it’s about finding your match. Whether it’s the instructor, the classes, or the playlist that keep you pushing, your match is rooted in what motivates you. We leveraged our 1000+ asset media buy as a chance to highlight the variety and volume of hype-worthy workouts, along with the breadth of instructors available any day, any time.

Copywriter - Campaign

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Fitness Fit for Music Lovers

Music can do everything from relieving stress to raising your IQ — and when it comes to working out, we all know it’s the driving force behind every step, pedal, and lift. Peloton has the music to keep you pushing through till the last breath, with a little dance party along the way.

Copywriter - Campaign

Remix Your Workout — A Peloton App Exclusive

At Peloton, we’re always on the quest to give our members something new. New content. New instructors. New music. New class styles. New stretches. New goals. New badges. New community. New partnerships. New ways to run. New ways to make it fun. New friends. New inspiration. New motivation. New music. New music. New music.

With nonstop new things to try, fitness stays fresh all. the. time.

Meet the world’s chance to try the Peloton App free for 2 months, with Elvis tracks remixed exclusively for your workout.

Co-Copywriter - Youtube Masthead

The Cooldown

We surprised and delighted our Peloton Members with the share-worthy data points of 2020 that 1. embrace what our community has accomplished together 2. attest to our content variety, and 3. show the magnitude of our community as a whole. And we did it in a way that is human, authentic, and used light-hearted humor to create an instant connection with our audience/prospects.

Co-Copywriter - Campaign

Statics deserve love too ❤️‍🩹

Member claims are the definitive proof against two of Peloton’s biggest brand misconceptions —“I won’t use it” and “It’s not worth the money.” Showcasing such impactful data in a unique and customized approach allowed us to say without hesitation — the numbers don’t lie.

Simple doesn’t mean boring. As an efficiency play, we created a templated approach for display and static digital ads across a range of RTBs. The templates worked interchangeably — like a menu of options to mix and match, keeping each asset unique.